設立年: 1990年
拠点: スイス・ローザンヌ および シンガポール
学長: Jean-François Manzoni

毎年98か国、8,000名以上のエグゼクティブが学び、「現実の世界で活躍できる経営幹部の育成」に焦点を合わせたプログラムに定評がある。

Nittoは、70以上の領域で13,500種類以上の製品を産み出し続けています。
その独自の企業活動が、IMDのメンバーによって３部作のケーススタディとしてまとめられ、2017年9月にThe Case Centerに登録されました。

（The Case Center: https://www.thecasecentre.org）

Nitto Case Study

執筆者 : Tomoko Yokoi    監修者 : Professor Howard H. Yu

第１部.「 Innovation For Customers」

顧客ニーズに立脚した価値創造を産み出す企業姿勢

第２部.「 Decoding SAN-SHINʻs DNA –Resources and processes」

新製品・新用途・新需要の開発を組み合わせ、事業を進化させるNitto独自の三新活動

第３部. 「NEW CENTURY」

2018年に創立100周年を迎え、そして新たな100年に向けて、既存事業に加えたグリーン、クリーン、ファイン*領域へとポートフォリオ変革を推進する取組み
＊ファイン：ライフサイエンス

Abstract

This is part of a case series. Recognised as a Top 100 Global Innovator since 2010, Nitto Denko Corporation demonstrates how a relentless focus on customer innovation can sustain a company's growth, and transform its business model. This three-part case series examines how this Japan-based manufacturing group successfully rode the wave of emerging industries, found applications in new areas, while remaining true to its core technologies and capabilities.
Case A recounts Nitto's humble beginnings as a domestic electrical insulation manufacturer and how it turned into a global company poised to make inroads into the medical industry. Underlying its evolution is the company's particular philosophy of technology innovation and application (also known as Sanshin).
Case B examines how Nitto sustains its innovation trajectory by investing in areas that enable rapid experimentation at large scale in the B2B setting.
Case C discusses Nitto's future roadmap. As Nitto aims to accelerate its global footprint and move into new markets, the company faces a 'tipping point.' Nitto must find new ways to scale, diffuse and innovate at an accelerated pace. We examine the efforts of the regional European hub as an example of globalization, and how senior management charts its way into the medical and life sciences industry.

Learning objectives

1. This case invites students to reflect on the following topics surrounding innovation and corporate evolution; Understand the different processes behind disruptive innovation and sustaining innovation.
2. Examine how to maximize the longevity of technological innovations.
3. Address importance of core competencies and capabilities for leveraging existing technologies across new areas.
4. Examine how product innovation and commercial innovation should go hand in hand.
5. Reflect on how to embed corporate philosophies and values across a global organization.