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Sustainability

Supporting Sports 2011

31st Osaka International Ladies Marathon

On January 29, 2012, in line with the theme of "We support the Challengers with Shared Enthusiasm!" we cosponsored the Osaka International Ladies Marathon this year for the eighth time. Approximately 1,700 employees and their families from the Nitto Denko Group visited the stadium and about 550 employees participated in the event as volunteers. Some helped clean the site whilst others offered a taping service to runners.

This year we cosponsored "Osaka Enjoy Run" in which entrants from elementary school students to the elderly were able to participate. With Naoko Takahashi, gold medalist in the women’s marathon at the Sydney 2000 Olympic Games as a special guest, 1,417 participants enjoyed jogging at their own pace.

The start (Photo credit – Sankei Shimbun)

The 3.2- km "Osaka Enjoy Run" jogging event

Volunteers taping runners

Idea Contest

We held a “Creating a better future with ideas! Idea Contest” as part of activities in conjunction with the Osaka International Ladies Marathon. In order to make our lives more convenient and a little more comfortable, we called for ideas for eco things that people would like to see exist. We received a total of 418 submissions. After screening the submissions with regards to their degree of originality and their contribution to society, we invited award winners to the event site in Nagai Stadium and performed an award ceremony on the very day of the marathon. The highest award was given to "Nikoniko Hatsudensho" which is the idea of generating electric power through smiles.

Idea Contest award ceremony

Image of "Nikoniko Hatsudensho"

Million Step Challenge

Relief supplies: 20 oil fan heaters and 520 packs of 12 rolls of toilet paper

This is an event whose goal was to walk 1,000,000 steps in 100 days from last October to the day of the Osaka International Ladies Marathon. Although it has been an annual event since our first year of co-sponsorship of the marathon, we also made donations of relief supplies to areas affected by the Great East Japan Earthquake based on the total distance walked by the participants. With the aid of many participants, we donated relief supplies worth 300,000 yen in response to the total combined distance of 290,000 kilometers walked by all participants, to Sendai Tsunami Fukko Shien Center.

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