We at the Nitto Group relentlessly pursue products, systems, and ideas that customers find valuable.
Our Mission is to deliver safety, prosperity, comfort, and affluence not only to customers whom we contact directly but also to every stakeholder.

In order to achieve our Mission, ‘Contribute to customers’ value creation with innovative ideas’ as one team, all Nitto employees around the world must hold the same vision, which is ‘Creating Wonders.’ Each and every employee is challenging themselves to wonder and inspire the world; in other words, we endeavor to create wonders in our everyday work and generate the power to change the world in many different domains.

The Nitto Way is a set of values that every Nitto employee is expected to practice to achieve Nitto‘s Vision for the future.
All Nitto Group employees should understand "The Nitto Way" and work vigorously, with attention to physical safety and mental wellbeing, to realize our "Mission" and "Vision".

Safety
Place safety before everything else.

Sustainability
Prioritize being in harmony with society and nature to realize a sustainable future.

Diversity & human rights
Value integrity and modesty, as well as respect the diversity and rights of all people.

Customer
Amaze and inspire our customers by serving the global environment, humankind, and society as our customers as well.

Anticipation of change
Go where the action is to refine our ability to anticipate and leverage change.

Challenge
Continue to take on challenges without fearing failure.

Sanshin Activities
Create innovation through Sanshin Activities.

Niche Top
Create Niche Top products all over the world as One-Nitto.

Speed and perfection
Act promptly and get things done through teamwork.

Corporate culture
Act according to an “open, fair, and best” approach.

Personal development
Transform ourselves through personal-development. Individual development leads to growth of the team.

Sense of ownership
Act with a sense of ownership.