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Nitto's Original Business Models

Creating Values Only the Nitto Group Can - Age-old Strengths and the Business Model that Make it Possible

On top of the fundamental strengths of corporate culture and core technological prowess based on polymer synthesis and processing technologies that have been honed over the years, the Nitto Group is privileged to have diverse business domains and competitive intellectual property rights that result from said fundamental strengths, as well as a valuable customer base that covers a wide spectrum of industrial sectors. For us to achieve sustainable growth and keep increasing our corporate value over the long term, we must make constant efforts to broaden our business domains, and it is “Sanshin Activities (three “new” activities)” and “Niche Top Strategy” - two of the Nitto Group’s original business models - that will make this possible.

Sanshin Activities

Sanshin Activities stimulating new demand through the development of new applications and new products

Finding "new" applications fro existing products and the adding new technologies to them or using new technologies to develop "new" products and the expanding their applications, thereby creating "new" demand - Literally translated as "three new activities," Sanshin Activities is Nitto Group's proprietary marketing approach which we have diligently followed for more than 50 years by repeating the cycle of the three "news" for continued progress.
Sanshin Activities

Example Cases of Sanshin Activities

Example Cases of Sanshin Activities

In the beginning there was plastic tape, a commonplace products whose main application was electrical insulation, Through the development of a variety of new technologies/functions and applications, we have created demand from new customers in growing industries, including electric wire manufacturers, housing developers, and auto manufacturers. Pursuing Sanshin Activities with R&D, Production, and Sales working as one while taking a customer-oriented approach had formed the "DNA" of Nitto's drive for innovation and is one of its growth engines.

Niche Top Strategy

  • ■ In changing and growing markets identified by Nitto,
  • ■ we target the Niche fields within those markets,
  • ■ born from the co-creation between stakeholders and the integration of knowledge and technologies unique to Nitto,
  • ■ and by continuously creating essential products, functions and business models,
  • ■ Nitto’s unique differentiation strategy aims for the No.1 market share

The Global Niche Top™ strategy directs our drive for a leading share in the global market, whereas the Area Niche Top™ strategy guides us to the leading position in national and regional markets as we offer products that meet the specific needs of each area.
“Global Niche Top” and “Area Niche Top” are trademarks of the Nitto Group.

“Global Niche Top”, a trademark launched by Nitto in the mid-1990s and registered in Japan in 2002, is a management strategy that has supported Nitto's growth.

Example of Global Niche Top™ Products

Sheet that contributes to automation and manpower saving in the manufacturing process of small electronic components
Thermal release sheets (REVALPHA™)
Product：
Thermal release sheet for electronic component processes
Market：
Adhesive sheet for electronic component manufacturing process
Advantage：
Adhesive sheet that is adhesive at room temperature and can be easily peeled off simply by heating

Sheet materials that contribute to improved mobility safety
Thermal conductivity insulation sheet
Product：
Sheet with excellent heat dissipation for power semiconductors
Market：
Insulation and heat dissipation material for inverters and auxiliary equipment
Advantage：
Composed of thermosetting resin and heat-dissipating filler, these products are extremely thin (~200 μm) compared to conventional materials such as ceramics, contributing to inverter miniaturization and weight reduction

Optical materials that enable mobile devices to be easily viewed from any angle
Wide viewing angle polarizing film for mobile device IPS
Product：
Polarizers for Displays
Market：
Polarizers for Displays
Advantage：
Optical properties for wide viewing angles

Contributing to the development of in-vehicle infotainment
High durable polarizer for automotive
Product：
Polarizers for Displays
Market：
Polarizers for Automotive Displays
Advantage：
Highly reliable and able to withstand the harsh environment inside a vehicle Image display performance
*General polarizers will not be able to display due to thermal damage
LUCIACS™ for Automotive Display
Product：
Transparent Adhesive Sheet for Optics
Market：
Lamination of optical components for automotive displays
Advantage：
High light resistance to withstand the harsh environment inside a vehicle

Transmission components that contribute to a data society and smart society
Thin-film metal base board CISFLEX™
Product：
Circuit Substrate for HDD
Market：
HDD (Hard Disk Drive) Market
Advantage：
High density, high dimensional accuracy, and ultra-thin wiring based on photosensitive polyimide technology

Materials essential for the manufacturing and development process of next-generation pharmaceuticals
Solid support for oligonucleotides synthesis NittoPhase™
Product：
Solid support for oligonucleotides synthesis
Market：
Polymer beads for oligonucleotides synthesis
Advantage：
Efficient oligonucleotides synthesis with high yield and purity
Applicable to various oligonucleotides synthesis
　　

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