Nitto Group Report 2016

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24Nitto Group Report 2016 Meeting of Hito, Gi and Chi Realizes Co-creation - Establishment of inovasinovas was established as a place for cultivating human resources and technologies and innovating, in partnership with our customers. Fusing the innovation of hito ‘person’ (cultivation of human resources) with the innovation of gi ‘technology’ (research and development), leads to the innovation of chi ‘knowledge’ and provides our customers with surprises and impressions. Through repeated active dialogue and interchange with our customers and by allowing new ideas to take shape, we aim to realize our brand slogan, “Innovation for Customers”.HR cultivation zoneR&D zoneInnovation zoneFocusing on the FutureThe Nitto Group engages in the establishment of facilities for new value creation. In November 2015, we launched Season Terrace Innovation Center (STIC) at Nitto Global Marketing Center in Shinagawa, Tokyo. In addition, in March 2016 we established a facility known as inovas at Ibaraki Plant, with the three functions of the cultivation of human resources, research and development and the provision of an innovation center. STIC assumes the role of enzukuri (building relationships) as an entrance to the Nitto Group, while inovas aims to produce feelings of sympathy as a place of kotozukuri (creation of new value). Until now we had three facilities: Toyohashi Innovation Center; Nitto Denko (Shanghai) Innovation Center (NICE); and an innovation center (QIC) at Nitto (Qingdao) Technology Research Institute. At the Toyohashi Innovation Center we conduct monozukuri (manufacturing) in cooperation with our customers. With the addition of STIC and inovas, we have formed an innovation center (IC) network.In addition, the Nitto Group has constructed a network for research and development centers among ve countries, addressing research and development lead by local initiative. In the future, by fusing these two networks, the Nitto Group will contribute to creating future value by working closely with to our customers.SwitzerlandSingaporeU.SIC NetworkCultivation ofhuman resourcesR&D NetworkIbarakiTokyoSTICEntranceEnzukuriSympathyKotozukuriToyohashiTICQingdaoQICShanghaiNICECooperationMonozukuri2016

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