Nitto is proud to be the title partner for the Nitto ATP Finals, the season-ending finale of the ATP Tour. This exciting event will feature the world’s best eight qualified singles players and doubles teams as they battle it out for the last title of the year.
Nitto prides itself in finding innovative ideas, and is excited to support an event that shares its passion for taking on challenges. Nitto believes that athletics are like its business strategy – both aim for the top their field.
Nitto will continue to make strides as a global company through the sponsorship of the “Nitto ATP Finals” and continually challenge to inspire the world and create new value. Global growth helps create innovation with customers around the world.
In collaboration with the City of Turin and ATP, Nitto has launched the "Nitto ATP Finals Torino Green Project. " This project supports of a range of sustainable measures and actions aimed to support environmental sustainability in Turin, the host city of the tournament.
The project generates funds through various activities, including a charity auction, and makes donations to projects such as tree regeneration, the installation of green roofs atop select bus stops, and a tree planting in a park in the city.
In addition, to help ensure the sustainable operation of the Games, Nitto donates goods made from environmentally friendly materials manufactured by the Nitto Group.